Monday, March 23, 2009

Smokeless, Spitless and Profitable

The tobacco industry is among the very biggest advertising spenders among all consumer product marketers. So when RJ Reynolds rolls out a new smokeless tobacco product called Camel Orbs, it's major news, and another reminder of the money to be made in tobacco-related domaineering.

Reynolds is very busy in the smokeless, spitless tobacco field, introducing a bunch of Camel brand extensions, including Camel Snus, Camel Sticks and Camel Strips, in addition to the dissolvable Orbs.

A major aim for Reynolds, Altria (new owner of Skoal and other former US Tobacco products) and other alternative tobacco products is to provide new choices for smokers who want to quit, but still need to satisfy their fairly harmless nicotine addiction.

That makes domains like,, and particularly valuable. You can probably come up with a dozen more.