Wednesday, April 29, 2009

Media Gets the Flu, Domain Values Soar

Love ‘em or hate ‘em, the media can create domain value in a flash, and they do it every day.

Take last October, for example, when the press reported that Russia’s Putin bought a satellite collar for his new dog, Koni. Google lit up with around 1300 links to stories mentioning the tracking technology embedded in the collar. That made an instant hit. The next time the media uses the phrase, whichever marketer owns the domain will enjoy a surge in orders.

Today’s media focus includes swine flu, of course, so everything “flu” is being grabbed up by savvy domaineers or by marketers themselves — of hand sanitizers, face masks, vitamins, emergency alert buzzers and so on. I’m offering, which should have broad appeal.

Stay on top of the news each day and register new domains tied to breaking stories - the ones that will stay in the news for weeks and months, and those that will recur frequently in the future.

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